The art of progress.

— The 100th anniversary year of the Audi brand was set to culminate with a very special occasion, the premiere of Audi’s flagship model – the Audi A8. A work of art whose fascination lies in the symbiosis of superior technology and unmistakable design that is characteristic of Audi.

For the premiere of the new Audi A8, Audi Gothenburg, Sweden’s largest Audi reseller, held an exclusive VIP event for their customers. Cetrez was appointed to design an event concept, reflecting Audi’s brand essence and the new Audi A8 – The art of progress.

Advanced technology, progressive luxury and truth in engineering were our keywords throughout the creative process. In the same spirit, we created a print design for personal invitations, a customized event site for the handling of RSVP notifications, a follow-up site, concept art for the event, speech material and more.

In close collaboration with Audi Gothenburg, the event concept was a success – designed and produced to visualize the true brand experience.

The Audi A8 premiere event won “Audi Event of the Year 2010” within the Audi Sweden corporate group.

Digital Communication

Creative Direction
Campaign Development
Graphic Design

System Architecture
Quality Assurance