Vorsprung durch Technik.

— A digital approach to create customer benefits on an elevated and more progressive level. Cetrez was appointed business development partner for the Audi Business project, where the primary goal was to increase customer brand loyalty. We produced a digital communication platform as the basis for a membership program with flexible and user-friendly tools. Focusing on efficient business integration and maintaining a strong corporate identity, while mediating the true Audi experience throughout the various communication channels.

By combining a flexible registry of customer profiles with a powerful email editor and a follow-up system, we were able to create a comprehensive digital communication solution. The platform provides a cost and time efficient workflow and enables consistent communication with customers.

Audi Business was nominated as “Most Innovative Idea 2010” within the Audi Sweden corporate group.

Digital Business Development
Digital Communication
Strategic Marketing
Brand Development

Creative Direction
Campaign Development
Interactive Design

Information Architecture
Interface Development
System Architecture