One of Sweden's most eminent haberdasheries.

— With a wide range of quality fashionable clothing and a high level of personal service, Holmens Herr is the natural choice for fashion-conscious men.

To continue their dynamic marketing strategy, Holmens Herr asked to create a new advertising campaign to market their brand image. We examined the previous marketing campaigns and continued with the same concept, while bringing it to the next level, to better reflect the brand essence.

As Art Directors for the campaign production, we were responsible for creating a complete concept with photographic ideas, photographers, location, styling, etc. We chose to photograph Mustasch, a Swedish Grammy-award winning rock band, dressed by Holmens Herr, on a stunning theatre stage.

The result was a three-piece photo series that was used in a variety of public advertisement spaces, such as billboards on local bus stops, printed on the rear of buses, in lifestyle magazines and in local newspapers.

Art Direction
Campaign Development
Content Creation