

Four, uncompromised. The new Panamera. Seldom has a Porsche been so eagerly awaited.
— With the launch of the new Porsche Panamera in Sweden, Porsche came up with an attractive introductory offer to all potential Panamera buyers. The Panamera was eagerly awaited and the offer needed to be marketed and advertised. Therefore, Cetrez developed an interactive campaign site communicating the attractive offer and mediating the design, feel and functions of the Panamera. The campaign site allowed potential buyers to easily register their interest, thereby providing local resellers and sales representatives with contacts to follow up the demand.







