Get Inspired. See Your Stylist.

— Redken 5th Avenue NYC is an American hair care brand owned by the L'Oréal Group under the Professional Products division. A leading brand in backstage beauty. With the growing demand for, and use of, Redken products at exclusive hairdressers across Sweden and Europe, Redken created the Redken TV concept. The goal was to communicate the latest hair and fashion trends directly to the customer at the hair salons.

Cetrez designed and produced the marketing and promotional material for the concept for all official Redken hair salons in Sweden. The concept was packaged and marketed with a dynamic brochure and a Redken TV DVD with hours of promotion material, all of which incorporating a strong and consistent design line.

Brand Development
Visual Identity

Creative Direction
Content Creation
Graphic Design