Part of the official Gateway to Sweden.

— VisitSweden is a communications corporation that works to promote the brand of Sweden, the Swedish destinations and experiences internationally.

VisitSweden arranges several workshops and events each year for various international organizations, companies and agencies to promote travel and tourism in Sweden. Cetrez has been an active collaboration partner since 2007. During this time we have provided several types of services within digital communication and digital solutions.

Most recently we were appointed to design a new web-based communication platform with which VisitSweden could administrate the international workshops called Swedish Workshop. The platform enables VisitSweden to manage everything from incoming applications, company profiles, travel details and sightseeing tours, to meeting schedules and Visa card payments. One of the great challenges of the project was to improve the massive data and user workflow, when several hundred international workshop participants were submitting their travel details and company applications. These applications and company profiles are processed by the platform and meeting schedules are generated automatically, based on the participant requests.

Considerable dedication also went into mediating a Nordic/Swedish touch for the external and internal communication, to provide an inspiring and appealing experience for both buyers and suppliers.

Digital Business Development
Digital Communication
Visual Identity

Art Direction
Interactive Design

Information Architecture
Interface Development
Data and User Workflow
System Architecture
Quality Assurance