Tiguan. A streetsmart tiger-lizard.

— Volkswagen’s latest mini SUV, the Volkswagen Tiguan, had an exciting introductory strategy in Sweden. The Tiguan was launched at several of Volkswagen’s resellers in Sweden and Cetrez was asked to design and produce a digital communication concept for the various premiere events. The concept consisted of event-oriented campaign sites and administrative tools for the events.

The main purpose of the campaign sites was to streamline and organize the administration of all the RSVP notices, while also promoting the design, identity and features of the car. The IT solutions that Cetrez produced allowed the retailers to supervise the event details and export fresh contact information for their potential customers. A follow-up site containing car and event imagery was also created to meet the demand for technical information and to promote the various Volkswagen resellers.

Creative Direction
Campaign Development
Interactive Design

Interface Development
Data and User Workflow
System Architecture